The worldwide tablet shipment numbers for 2024 are predicted to increase by 9% to reach a total of 147.6 million units. Canalys' shipment data shows a 5.6% increase in tablet delivery numbers during the fourth quarter when stakeholders bought 39.9 million units among total deliveries in 2023.
Apple Set to Dominate Tablet Sales in 2024
Apple will keep its position as leader of the tablet industry by sustaining its exclusive iPad brand. Through its robust brand identity and diverse product selection and interconnected system Apple has positioned itself as the top choice among customers along with commercial clients. Tablet market expansion will be sustained by Apple's strong competitive position because consumer demand keeps rising.
Various market elements drive the increased tablet deliveries since users in education business and entertainment sectors keep demanding these devices. The iPad from Apple functions as the principal device choice in educational along with business settings because of its superior performance ability coupled with consistent software support features and coordinated integration with other Apple technology platforms.
exclusive tablet market positions for Apple depend on its ongoing creation management which includes implementing important features such as Apple Pencil support and the Magic Keyboard. The iPad now serves professionals and creatives while satisfying leisure needs because of its expanded capabilities.
Apple will preserve leadership in the global tablet market through 2024 by continuing premium development and successful product innovation. The growing reliance on tablets by users positions Apple in a strong position to seize this developing trend because of its dedication to improve iPad functionality.
Apple Leads Global Tablet Market with 38.6% Share
Apple shipped 56.9 million tablets while maintaining 38.6% market control during the previous market year. The strong tablet market position Apple maintains stems from powerful iPad products which satisfy user needs across both entertaining and professional uses.
The global tablet market share of 18.8% belonged to Samsung due to their 27.8 million units shipped during the previous year. The Galaxy Tab products from Samsung serve as popular Android tablet alternatives to the iPad while providing users with different pricing models and product options.
The combined performance of Chinese brands Huawei and Lenovo reached 7.3% of the market through their 10.4 million unit shipments that placed them in the third position. The manufacturers focus their efforts on expanding their tablet product lines because Asia shows strong requirements for affordable tablet devices.
Apple maintains leadership in the market through its strong interconnected system and high-quality devices. Upgrades of new chipsets together with display improvements and Magic Keyboard and Apple Pencil features have made the iPad dominant in both consumer and business sectors.
Apple continues to achieve strong sales because it provides high-quality tablets that serve diverse user requirements in the expanding global tablet market. The company maintains its position as the dominant player in the tablet market because new iPad model innovations appear probable for upcoming releases.
PC Market Boosts Tablet Demand, Enterprise Growth Expected
The worldwide PC market refresh has produced substantial growth in the global tablet demand based on Canalys analysis. Businesses and individuals who replace their devices now choose tablets because they provide versatile functionality beyond traditional PCs thus meeting needs in both professional and entertainment and educational purposes. Market demand for portable multifunctional devices has increased due to a wider industry shift toward these products.
The market for enterprise tablets will maintain its upward trend until 2025 because businesses use tablets extensively for distant work operations and logistics and field operations. The essentiality of tablets in multiple industries has risen because these devices offer mobility alongside resistance to damage while working with professional applications. Organizations buy these devices to increase work output and simplify operational processes.
Consumer interest in tablet purchases might experience limitations because personal device markets are approaching their capacity. Tablet technology ceases to be a driving market force due to delivery of better features and performance in smartphones and the ubiquity of laptops. The market preference leans toward devices with exclusive qualities and superior overall value.
Tablet manufacturers dedicate their efforts to satisfy requirements in both the corporate sector and personal consumer markets. The producers plan to remain competitive for diverse users by adding multitasking capabilities along with professional add-on functionalities together with enhanced connectivity options.
Manufacturers will shift their focus to enterprise needs since market growth forecasts show specific strength among corporate users. The business world depends on tablets increasingly for hybrid work and digital transformation which will sustain steady demand in the following years.
